Search Engine Optimisation – asking the right questions

If you are looking for an SEO or Search Engine Optimisation company then you might want to think about the questions to ask….

“can you guarantee us a front page position on google?” is alays good for a laugh – if the answer is a salesmans “yes” then drink your coffee and cut the meeting short.

It is possible to get onto the front page of google but “yes” is too simple an answer.

Anchors away

As you build links internally and externally consider how you link. Don’t do the “click here” thing, instead link your website url text to things like “cost effective websites scotland” that helps the search engines understand what you are all about. As we search engine optimise our clients sites we look at the anchor text that will make the biggest impact.

Search Engine Optimisation – the easy way to find a wedding bagpiper

Want to get business as a wedding bagpiper? There is little point spending lots on adwords – instead a search engine optimised website to help people find wedding bagpiper is all you need. We’re big fans of the sound of the pipes and its been fun help Piping Hot Bagpipe Services win wedding business throughout Scotland.

So if you support the wedding business and want some search engine optimisation done or website designed let us know.

Links that matter

We all want mates and so does your website. If you are able to get external links to your site then your site will improve in the rankings – but any old links? The best links to get are from popular and highly rated sites. So while building lots and lots of links is worthwhile do your best to get good links from good sites. Our Search Engine Optimsation team at website company web wise business will do this on our customers behalf – its a time consuming process though.

Search Engine Optimisation – how valuable is the keyword

Properly chosen SEO keywords (and SEO keyphrases) should be ones that give your website the best chances of getting traffic. But that does not mean the keyword should be the most popular – look for keywords that are not quite as highly prized and concentrate on them. For instance “insurance” is a really competitive term… 529 million hits on google. Whereas Permanent Health Insurance has 464,000 hits. So be specific and increase your chances of getting the visitor you want.

Search Engine Optimisation done well will find the traffic that wants your product. At web wise business (our website company) our SEO experts spend a great deal of time learning what your business does to ensure that your business gets the right sort of traffic.

Search Engine Optimisation – do you submit?

Not so long ago website companies would spend a great deal of time submitting websites to the search engines. Now the crawler technology is such that that is harldly important. Instead the robot crawlers find the site all by themselves…… we’ll not quite.

A link from a website already indexed will ensure that a crawler eventually finds the site but the best bet is still to submit the sitemap or at least the url to the engines – there is only a handful worth submitting to. 30 minutes will see it done. Our Search Engine Optimisation work ensures that we do this for our customers – like our customers we want fast results so giving the engines a hand is the least we can do.

Search Engine Optimisation – did you really mean keyword?

Our search engine optimisation experts at software company Objective Associates are often asked by our customers to tell them what the best keywords are for the search engines. We continue to surprise our customers by telling them that keywords really means keyphrases. To get the best out of Search Engine Optimisation activities dont use a set of single SEO keywords – this wont work. Instead research the simple phrases that people use    …… dont use “dinosaur” in your keywords, instead use “dinosaur eats banana”. This ensures that your visitors are really the visitors you are looking for.

Search Engine Marketing – essential in every way

We don’t do much without turning to a Search Engine to help these days. We double check contact details, tri-angulate individuals and carry out market research online. The result is that a Search Engine Optimised website is not a nice to have its an essential to have. The Search Engine Optimisation experts at website company web wise business have been helping a wide range of customers maximum their search position

Dinosaur still eating banana

Our wee bit of fun continues to hang around the net – we set out to get rated for “dinosaur eats banana” and we did. Current searches for the phrase still show us being the only unique hits and therefore no surprisingly number 1. Even in Google Italy we are number 1 (though maybe that is harldy surprising.

Some Search Engine Optimisation experts will offer to get you to number for certain terms – thats a big guarantee so just make sure that the term isnt as useless as our test phrase.

Converting visitors to customers

Whether the visitor to your web site has come because of Search Engine Optimisation work or because of an online advertising Pay Per Click campaign you have to ensure that they know what to do when they reach our website. So make sure there is a strong call to action on the page that they have been driven to. Call Now, We’ll Call You Back, Register for a free Banana etc etc. If there is not a conversion technique then you’ll have to attract that visitor all over again some other time.