Properly chosen SEO keywords (and SEO keyphrases) should be ones that give your website the best chances of getting traffic. But that does not mean the keyword should be the most popular – look for keywords that are not quite as highly prized and concentrate on them. For instance “insurance” is a really competitive term… 529 million hits on google. Whereas Permanent Health Insurance has 464,000 hits. So be specific and increase your chances of getting the visitor you want.
Search Engine Optimisation done well will find the traffic that wants your product. At web wise business (our website company) our SEO experts spend a great deal of time learning what your business does to ensure that your business gets the right sort of traffic.
Filed under: SEO, Search Engine Optimisation, Search Engine Optimisation Scotland | Tagged: Search Engine Optimisation, Search Engine Optimsation, SEO, seo scotland
