More effective than conventional media?

With the continued increase in online traffic it’s causing a big shift in advertising spending habits. But if your budget is tight can you afford to advertise online? Pay Per Click is one option but we encourage our customers to make sure that to begin with that their website is Search Engine Optimised first. That [...]

PR optimisation

After trawling thorugh various PR sites looking for good quality PR stuff I was surprised (on balance) that a relative few pushed the use of PR to strengthen SEO actvities. Only a few pushed it hard which surprised me – and a few totally ignored the SEO value which surprised me even more. Search Engine [...]

Time Engine Optimisation

A good point was raised by Robert Dawson Scott (new start at STV website) at the YCF digital conference…..
google doesn’t include time on a site as an SEO factor.
I’m sure he’s right. And it opens up some thoughts about how SEO will change in the next couple of years. It also makes you wonder if any [...]

Jim Brooks steals the show at YCF conference

Jim Brooks entertained and educated at the YCF digital conference in Glasgow today.
His background covers a ton of stuff and he could have easily filled a day or two or even more with informed comment on the advertising industry. His background was skipped all too briefly but it includes Orange marketing and Big Brother voting.
His interests within [...]