Anchors away

As you build links internally and externally consider how you link. Don’t do the “click here” thing, instead link your website url text to things like “cost effective websites scotland” that helps the search engines understand what you are all about. As we search engine optimise our clients sites we look at the anchor text [...]

Search Engine Optimisation – the easy way to find a wedding bagpiper

Want to get business as a wedding bagpiper? There is little point spending lots on adwords – instead a search engine optimised website to help people find wedding bagpiper is all you need. We’re big fans of the sound of the pipes and its been fun help Piping Hot Bagpipe Services win wedding business throughout [...]

Search Engine Optimisation – how valuable is the keyword

Properly chosen SEO keywords (and SEO keyphrases) should be ones that give your website the best chances of getting traffic. But that does not mean the keyword should be the most popular – look for keywords that are not quite as highly prized and concentrate on them. For instance “insurance” is a really competitive term… [...]

Search Engine Optimisation – do you submit?

Not so long ago website companies would spend a great deal of time submitting websites to the search engines. Now the crawler technology is such that that is harldly important. Instead the robot crawlers find the site all by themselves…… we’ll not quite.
A link from a website already indexed will ensure that a crawler eventually [...]

Search Engine Optimisation – did you really mean keyword?

Our search engine optimisation experts at software company Objective Associates are often asked by our customers to tell them what the best keywords are for the search engines. We continue to surprise our customers by telling them that keywords really means keyphrases. To get the best out of Search Engine Optimisation activities dont use a set of single SEO keywords – this wont work. [...]

Search Engine Marketing – essential in every way

We don’t do much without turning to a Search Engine to help these days. We double check contact details, tri-angulate individuals and carry out market research online. The result is that a Search Engine Optimised website is not a nice to have its an essential to have. The Search Engine Optimisation experts at website company web [...]

Dinosaur still eating banana

Our wee bit of fun continues to hang around the net – we set out to get rated for “dinosaur eats banana” and we did. Current searches for the phrase still show us being the only unique hits and therefore no surprisingly number 1. Even in Google Italy we are number 1 (though maybe that [...]

Converting visitors to customers

Whether the visitor to your web site has come because of Search Engine Optimisation work or because of an online advertising Pay Per Click campaign you have to ensure that they know what to do when they reach our website. So make sure there is a strong call to action on the page that they have been [...]

Red Hot Chilli Pipers – it’s a sell oot!

We’d like to claim that its all because of the website development and search engine optimisationwe do – but we can’t of course.
The Red Hot Chilli Pipers gig this Friday is a sell oot! The night before “The Worlds” – thats the World Pipe Band Championships – the RHCPS will be plaing the Fruitmarket in [...]

Search Engine Optimisation – Recruitment

The Search Engine Optimisation expert team at web wise business been working with Edinburgh based IT recruitment company Bright Purple Resourcing for a wee while now and the effects of our Search Engine Optimisation continue to get better. Initially we focussed on simply getting them found at all for generic recruitment terms combined with location, now however, [...]