Converting visitors to customers

Whether the visitor to your web site has come because of Search Engine Optimisation work or because of an online advertising Pay Per Click campaign you have to ensure that they know what to do when they reach our website. So make sure there is a strong call to action on the page that they have been [...]

PR optimisation

After trawling thorugh various PR sites looking for good quality PR stuff I was surprised (on balance) that a relative few pushed the use of PR to strengthen SEO actvities. Only a few pushed it hard which surprised me – and a few totally ignored the SEO value which surprised me even more. Search Engine [...]

The Times they are a piping (bagpiping)

I can’t imagine that the Times Online reports on Bagpipers often, so it’s good to see them report on our favorite rock star clients at web wise business our website development arm – The Red Hot Chilli Pipers. With such a well respected news publisher the Chilli Pipers are bound to see even higher interest [...]

Time Engine Optimisation

A good point was raised by Robert Dawson Scott (new start at STV website) at the YCF digital conference…..
google doesn’t include time on a site as an SEO factor.
I’m sure he’s right. And it opens up some thoughts about how SEO will change in the next couple of years. It also makes you wonder if any [...]

Jim Brooks steals the show at YCF conference

Jim Brooks entertained and educated at the YCF digital conference in Glasgow today.
His background covers a ton of stuff and he could have easily filled a day or two or even more with informed comment on the advertising industry. His background was skipped all too briefly but it includes Orange marketing and Big Brother voting.
His interests within [...]

Online Marketing Scotland

We put live a wee while back Search Engine Optimisation Scotland for free SEO advice (free not just for the Scots of course – we wouldn’t want to be seen as exclusive). Trouble was as soon as we put our free SEO advice website live we knew we had more work to do.
We realised that we needed [...]